Press Release Generator
Generate a professional press release that gets picked up by journalists and earns media coverage for your announcement.
A press release is a news story written by you, for journalists. Its job is not to sell — it is to hand reporters something they can publish with minimal rewriting. When a company raises funding, launches a genuinely new product, appoints a notable executive, or hits a meaningful milestone, a well-crafted press release is how that news reaches trade publications, tech blogs, and industry newsletters. What separates a release that gets picked up from one that gets deleted comes down to three things: a clear news angle that matters to someone outside your company, the inverted-pyramid structure journalists expect, and enough quotes and specifics that the reporter barely needs to make a call. This free generator creates a complete, AP-style press release from your announcement details — headline, sub-headline, dateline, opening paragraph answering who/what/when/where/why, body with quotes and context, company boilerplate, and press contact. The format is production-ready: paste it into your email pitch to a journalist or publish it directly on your newsroom page. You still need to fact-check everything, personalise the specific details, and ideally write a short pitch note for your targeted reporters — but the structure and formatting are done for you.
Your generated document will appear here.
How to Use the Press Release Generator
- 1Write your headline first — it should capture the news in 10 words or fewer with a specific number or hook.
- 2Select the announcement type (funding, product launch, partnership, hire, award, or milestone).
- 3Describe the key details: the what, who, why it matters, and what's next — the generator will structure these.
- 4Add a direct quote from your CEO, founder, or most relevant leader. If you have a second quote from an investor or partner, include it.
- 5Enter your press contact name, email, and phone number — journalists need a real person to call.
- 6Click Generate, review the output for accuracy, personalise any placeholders, then distribute via email pitch or wire service.
What to Include
- "FOR IMMEDIATE RELEASE" at the top (or embargo date and time if applicable)
- Strong headline — the news in 10 words or fewer, with a specific number or hook
- Sub-headline — one supporting sentence that adds context
- Dateline — city and date at the start of the first paragraph (e.g. "SYDNEY, July 12, 2026 —")
- Lead paragraph — answers Who, What, When, Where, Why in 2–3 sentences
- Second paragraph — key details, context, numbers, and significance
- CEO or founder quote — attributed with Full Name, Title, Company
- Second quote from an investor, partner, or customer if available
- Company boilerplate — 3–4 sentences on what the company does and its scale
- Media contact: name, email, and phone number of a real person
- "###" to mark the end of the release
- High-resolution logo or product image available on request (mention in email pitch, not in the release itself)
Example Document Excerpt
FOR IMMEDIATE RELEASE Acme Commerce Raises $5M Seed Round to Bring AI-Powered Inventory Forecasting to Independent Retailers Seed funding led by Basecamp Ventures will accelerate product development and US market expansion SYDNEY, Australia — July 12, 2026 — Acme Commerce, a Sydney-based retail technology company, today announced a $5 million seed round led by Basecamp Ventures, with participation from angel investors including former Shopify VP of Product Michael Torres. The funding will be used to grow the engineering team, deepen the company's AI forecasting capabilities, and launch operations in the US market in Q4 2026. Founded in 2024 by Jane Smith and Tom Nguyen, Acme Commerce helps independent retailers reduce stockouts and overstock by up to 35% using AI-driven demand forecasting. The platform integrates with Shopify, WooCommerce, and Square, giving small retailers access to the same predictive analytics previously only available to enterprise brands with dedicated data science teams. "We built Acme Commerce because small retailers deserve the same tools that Amazon has," said Jane Smith, CEO and Co-founder. "This funding means we can move faster on the features that matter most to our customers and establish a meaningful presence in the US, where there are 500,000 independent retailers facing these exact same challenges." Acme Commerce currently serves over 800 retailers across Australia and New Zealand, with an average customer retention rate of 94%. The company will use a portion of the seed funding to grow its customer success team from 3 to 12 people by the end of 2026. "Acme Commerce is solving a problem that has historically only been addressed by expensive enterprise software," said Sarah Chen, Partner at Basecamp Ventures. "Jane and Tom have built something that actually works for small businesses at a price they can afford, and the retention numbers prove it." ABOUT ACME COMMERCE Acme Commerce is a Sydney-based retail technology company building AI-powered inventory forecasting for independent retailers. Founded in 2024, the company's platform integrates with major e-commerce platforms and POS systems to help retailers reduce stockouts, cut overstock costs, and improve cash flow. Acme Commerce serves over 800 retailers across Australia and New Zealand. Learn more at acmecommerce.com.au. Media Contact: Sarah Park, Head of Communications press@acmecommerce.com.au | +61 2 9000 0000 ###
Sample output for illustration. Your generated document will be tailored to the details you enter.
Frequently Asked Questions
What is AP style and why does my press release need it?▾
AP (Associated Press) style is the writing standard most journalists and editors use in English-language newsrooms. Dates, numbers, titles, and structure all follow specific conventions. Writing your release in AP style means reporters can use it with minimal editing — which is what gets you covered. This generator follows that format.
What makes a press release actually newsworthy?▾
Funding (especially from a named investor), genuine product innovation (not a rebrand), notable executive hires, significant partnerships with recognisable brands, or landmark milestones with real numbers. The test: would a journalist's readers care? If the news only matters to your team, it's not a press release — it's a blog post.
How do I get journalists to actually open my press release?▾
Pair the release with a personalised pitch: one paragraph, sent directly to a specific reporter whose recent work you reference, explaining why this story fits their beat. Mass distribution to a PR list rarely works for startups. Identify 10–20 journalists who cover your space and pitch them individually.
Should a press release always include a quote?▾
Yes. A CEO or founder quote is what gives journalists something to lift directly into their article without needing to call you. A second quote — from an investor, partner, or customer — adds third-party credibility. Keep quotes genuine: they should sound like something a person actually said, not corporate marketing copy.
What wire services should I use to distribute my press release?▾
PR Newswire, Business Wire, and GlobeNewswire offer broad pickup and are indexed by major news aggregators. They cost money (typically $300–$1,000 per release). For most early-stage startups, direct pitching to targeted reporters outperforms wire distribution in terms of actual earned media. Use wire services for SEO benefits and to establish a public record.
How long should a press release be?▾
One page — 400 to 500 words is the sweet spot. Lead with the most important facts (inverted pyramid) and keep supporting detail tight. Journalists receive hundreds of releases; if your news isn't clear in the first two sentences, it won't be read past that.
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